You might not know this, but videographers spend hours searching for the right stock music... and even then, you've probably heard it before.

Rendah produces original music for film, including bespoke soundtrack for documentary projects, because music sets the tone before the first image even fades in.

Video Starts with the Pre-Production Process.

For us, that means collaboration.

First of all it's important to breakdown what mistakes in pre-production can lead to:

• Objectives are vague and the purpose of the video gets confused
• Stakeholders quietly disagree behind the scenes
• Left turns in messaging during post-production (when the footage is already locked in and shoot days are used up)
• Reactive feedback that undermines the strategy behind the work

Why so many cameras?

When we plan a multi camera interview setup, usually 2 will do;

• an "A" angle (usually medium torso shot)‍
• and "B" angle (either tighter framing or sometimes a wider frame if we want to show off the location).

Most interview framing composition goes this way and this is the standard for professional video production, whether that is a cinematic documentary interview or a corporate talking head piece. For both we use our Sony FX6 cameras.

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So what could possibly justify using 5?

There’s a moment in every interview where something shifts.

It might be a subtle pause before answering, a softening of tone. That moment is usually where the story actually lives, and the framing tells this story.